Ostroy Design

It was an honor to be chosen to produce the official Gran Fondo NY poster and graphics.

Paul Frank M.D.

Paul Frank is a leading cosmetic surgeon and aesthetician.

Ostroy designed a suite of booklets, shown here are the Skincare booklet and the treatment book. As the business grew we added a skincare line. The packaging  had the feel of a  vintage apocrathy as well as natural ingredients.

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We were involved with the eBook reader for B&N from the very beginning. Initially developing the cover, packaging and identity. We later designed in-store displays and graphics, however time was spent designing nook covers, which helped give the new reader an identity as stylish and literate.

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Barnes  & Noble collaborated with the city of NY and the MTA to produce these NYC eBook covers. As a NYer I had a great time coming up with NYC themed ideas and designs.

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Identity design defines the essence of a brand, it should be distinctive yet read very quickly. ” A good logo should be harder to not see than it is to see” to paraphrase Art Spiegelman.

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